jen x dong

FiDO e-bike

A bike that’s man’s best friend.

Inspired by Tamagotchis, IKEA, Nike, and Build-A-Bear, Fido is a collaborative project developed in 13 weeks for the future of commuting in the city of Atlanta. Lack of competition controls and the rise of the electric bike industry creates a unique opportunity to manufacture a bike specifically for riding in the urban context.

Design Brief

Design a pedal-assist e-bike that handles real city infrastructure and demystifies maintenance, while cultivating emotional attachment. With personalizable features and thoughtful design, it inspires users to care for and maintain it as a trusted companion.

Features & Design Reasoning

Based in market, trend, and technical research, interviews with mechanics, commuters, and hobbyists. (CAD model done by Emily Zimmerman, rendering done by Sophie Weissel, graphic design done by myself, Ethan Armas, and Kate Britt.)

Form Development, CMF, & Branding

Reliable and fun— a bike that’s man’s best friend. (CAD model done by Emily Zimmerman, sketches done by myself and Kate Britt).

Our Team & Process

(Process book made by Kate Britt).

Additional Documentation

Current solutions on the market, users, and process. (Photos taken by myself, Emily Zimmermann, Kate Britt, Sophie Weissel, and Ethan Armas).